P‑Value Korea / Why p‑value

What a p‑value actually means

We named the business after a statistic, so it is worth stating the statistic correctly — including the parts that are routinely got wrong.

The definition

In statistics, a p‑value is the probability of obtaining a result at least as extreme as the one actually observed, assuming the null hypothesis is true.

The null hypothesis is the boring explanation — that there is no effect, no difference, nothing but chance. A small p‑value means the observed data would be unlikely under that boring explanation, which counts as evidence against it. A large p‑value means the data is perfectly consistent with nothing happening.

Where 0.05 comes from

By long-standing convention the threshold is α = 0.05: a result with p < 0.05 is called statistically significant.

The threshold is a convention, not a law of nature. It was popularised by Ronald Fisher in the 1920s, and the specific choice of 0.05 is arbitrary. Different fields use different thresholds for good reasons — particle physics demands far stricter evidence than a usability study does.

Three things a p‑value is not

Commonly misread as

It is not the probability that the hypothesis is true.

It is not the probability that the result happened by chance.

It is not a measure of effect size. A tiny, practically useless difference can produce a very small p‑value given a large enough sample.

What does a p‑value of 0.03 mean?
If the null hypothesis were true, there would be a 3% chance of seeing data at least as extreme as what was observed. Under the conventional α = 0.05 threshold, that result is called statistically significant.
Is a smaller p‑value a better product?
No — and that is exactly the trap. Significance says an effect is probably real; it says nothing about whether the effect is large enough to matter to you. Those are two separate questions and both need answering.
Why name a company after it?
Most product claims are noise dressed up as signal. Naming the business after the statistic is a commitment to the opposite habit: state what was measured, state what it was measured against, and admit when the difference is not there.

That is the statistics. The business is simpler: we build our own software and introduce ergonomic products we actually use.

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